How to Set Realistic Milestones for Startup Investors
Most founders build milestones backwards—starting with an impressive number and inventing a plan. VCs do the opposite: they look for the machine behind the number.
Cash runs out quietly, usually after a couple of decisions nobody flagged as important. A price set too low, a cost left unpriced, an expansion taken on before the first location was stable. The writing collected under this heading treats strategy as something you practice weekly rather than write once, covering validation, expansion, cash, and the move into a market you have not sold to before.
12 articlesMost founders build milestones backwards—starting with an impressive number and inventing a plan. VCs do the opposite: they look for the machine behind the number.
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